With more than?1 billion monthly active users, Instagram?is the perfect place?for?you?to reach?your target?audience?and grow?your?business.?Running Instagram ads can?help you reach customers at any stage of the?sales?funnel?and drive new and returning users to purchase?products and services.?
Want to get an ad on Instagram??Here’s how to?get started:?
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BASIC – Create Ads on Instagram With the Promote Feature?
The simplest way to advertise on Instagram feeds or story is through the “Promote Feature”. You?can??create a new Instagram account?for your business and?then?turn it into a business account.???
Alternatively,?you can use your personal Instagram account?to promote ads in your name – you will first need to?convert?your personal?account?into a business account?before you begin.?
Next,?within your account?go to?Settings > Business > Promotion?to?add a payment method.?
You can now promote an existing post or story by clicking the?blue?“Promote”?button?which shows up below your post (only you will see this button.)?
Once you click “Promote” you can select your?destination?(send people?who click your ad?to your profile, your website or?to?direct messages),?your?audience?(target people similar to your followers?or create?your own?audience based on interests, age and location),?your?budget?(how much you are willing to spend)?and?duration?(how long you want to advertise your post for).?Once reviewed, your post will go live, and your insights can be viewed in the “Promotions” section on your profile.??
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ADVANCED – Create Ads on Instagram?Through Ads Manager (Get more control and run ads across Facebook, Messenger and Audience Network too)
If you would like more control over your ads and a more organized desktop experience, you can use?Business Manager?to run ads across Instagram and other Facebook placements.?Within?Business?Manager you can create custom audiences to reach people?similar to?your customer lists,?and target?people who have engaged with your?website or with your?Instagram content.??
Create A Business Manager Account?
Go to?business.facebook.com?and create a new account.?
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Enter the required business details. Once your account is set up, you can?add?a Facebook business page or create a new one.?This will enable you to run ads across Facebook placements as well.?
Click?Business Settings > Instagram Accounts?to Connect your Instagram?business?account to Business Manager.?
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Create A New Ad Account for Your Business?
Go to?Business Settings > Ad Account?to Create a?new Ad Account for your business.?
Adjust your account settings to include your?Business Name,?Time Zone?and?Currency. The time zone and currency settings cannot be changed in the future without creating a new ad account, so make sure these are accurate.?
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Go to?Business Settings > Payments?to set up your payment method and insert a credit card that you would like media spend to be billed to.?
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Set Your Objective?And?Your Target Audience?
Go?to?Ads?Manager?and select “Create”?to launch your first ad campaign.?
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Select your marketing objective?to meet?your end goal?and?choose your campaign name.??
You can now?build?your audience targeting by selecting?location,?age,?gender?and?detailed targeting.?Facebook has thousands of interest categories?to choose from?(see the full list here!).??
You can also create?audiences?from customer lists and build remarketing lists?to reach?people who visited or?took?action?on your website. You can even make an audience of people?who?watched a video on your page or engaged with your Instagram ads.?You can save audiences to use for future campaigns.?
Next, select your placements – you can?run ads on?Instagram?only, but for best results select?Automatic Placements. This allows Facebook to serve your budget across the platforms that?best?meet your objective. If you select Automatic Placements, your ads will run across?Facebook, Instagram, the Audience Network and Messenger. Set?your daily or total budget.?
Create an Ad?
There are a variety of ad types across Facebook that can showcase your brand and offerings.?You can choose from?Single Image,?Video,?Carousel?or?Collection?ads. Single Image (Static)?ads are recommended for best results. Select your?Primary Text,?Headline?and?Description, then?enter your?Website URL.?
Choose a?Call?To?Action?that best matches your desired outcome. Then review your campaign?and hit?Confirm?to launch.?
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Measure Your Results?
While your ad campaign is running, you can collect important data including?Clicks,?Impressions,?Reach, conversions?(actions taken) and lots more. It’s important to check your?Click?Through?Rate?(CTR) to determine what percentage of people are clicking through your ads, and your?Cost Per Click?(CPC) to see how much you are paying per ad click.?
Make sure to check your?Ad Relevance Diagnostics?by pulling out the following columns?at the ad level?to see how optimal your Facebook ads are.?This will give you an indication of how well you will?perform in the Facebook auction.??
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As?you run more?campaigns, you can work to improve your KPIs?over time?by writing more relevant ads that speak to your target audience?and building better audiences to target.?
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Haven’t got the time to set up Instagram advertising for your business? SEP can help get you started! Tell?us?about your business goals and?get a quote today.??
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